The most well-known benefit of having a Swiss bank account is the luxury of being able to keep one's account private and secret. When one opens a Swiss account, there are only two parties that will know of its existence: the account holder and the banker. On top of that, Swiss banks are considered to be some of the most secure and safe in the world; Switzerland's economy is well trusted, and an account holder's money is guaranteed in the event of a bank failure. Swiss bankers also have a reputation for being some of the best financial experts in the world and are trusted sources for advice on how to grow one's net worth.
Switzerland is well known for its practice of private banking; by law, the banker is legally barred from disclosing an account's existence to anyone. The only exception would be if there's good reason to believe that someone's account is a conduit for criminal activity, such as drug trafficking. Doing private banking can act as a form of insurance; for example, if an individual goes bankrupt or has a lawsuit filed against him, his savings might be vulnerable. If held in a Swiss bank account, however, nobody else knows about that money and, therefore, can't touch it. It should be noted that Swiss bank accounts aren't completely anonymous; at least a few people must know one's actual identity to maintain the account.
A Swiss bank account is also viewed as a secure place to hold one's money. Historically, Switzerland's economy has been a pillar of strength. Furthermore, in the event of a bank failure, an account holder's money is guaranteed by the Swiss Bankers Association's (SBA) Depositor Protection Agreement. As such, it's highly unlikely that one will ever lose money deposited into a Swiss account. It's also a common viewpoint that one's money is in good hands with Swiss bankers, who are known for taking great pride in their reputations for being good stewards of other people's money.
Another major benefit of opening a Swiss bank account is the access to financial advice from Swiss bankers. Swiss bankers are considered to be some of the world's foremost financial experts, capable of providing guidance on stocks, bonds, mutual funds and a variety of other investments. Opening a Swiss bank account may be a great way for people to diversify their investments and better grow their money.